![]() Goodman also participated in Scale Up’s SPARC growth-training program. “Seeing him continuously succeed is really awesome.”Įlmer Moore, the executive director of Scale Up Milwaukee, an initiative that works with and supports local entrepreneurs, met Goodman a few years ago after joining the Kappa Alpha Psi Fraternity Milwaukee alumni chapter. “He’s always been someone I’ve been rooting for,” she said. Goodman is a personable and cool guy, Cullen said, he brings his humanity into his business with his honesty and vulnerability. He walked into the restaurant as a customer, Cullen said, and one day he brought his bread pudding and asked if he could make his baked goods here. He then connected with Caitlin Cullen, the former owner of Tandem, about using the restaurant’s commercial kitchen. Goodman sold some stock he had for his seed money. In doing so, Goodman landed on cookies – since they are easier to package and store – and bread pudding, which is also easy to store and an uncommon dessert in the Midwest. ![]() ![]() He reflected on how his corporate skills could help him as an entrepreneur, what he could produce on a mass scale and what the market needs were. “The entrepreneur community in Milwaukee, particularly the young African American community, were an inspiration,” he said. “After I started doing it, I enjoyed it, and I became the family baker,” he said.īefore launching his own business, Goodman researched what it would take to be an entrepreneur and spoke with other entrepreneurs. As his punishment, Goodman cooked and baked alongside his mother. Goodman’s first foray into the world of baking started when his parents caught him playing basketball instead of studying at the library. “I want to be able to change something on the fly.” (Photo provided by Alan Goodman) “My approach is to break something and rebuild it,” Alan Goodman says. ![]()
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